WHAT WE DO BEST - WE EAT, BREATH AND SLEEP TOWBARS AND TOWING EQUIPMENT SO YOU DON'T HAVE TO!
We help you get towing safely and as soon as possible. We help you get moving and out there where the fun and adventures are.
Towbars Australia provides towing solutions and can answer all of your questions. We supply only the best towing solution for your vehicle and application.
So, if you are not sure which brand of towbar you need,
are having trouble working out whether you need a standard towbar or a heavy duty one,
or are getting confused sifting through all the towbar and accessory advertising material -
Take an easier way out and let us help you find the best towing solution for your vehicle.
TOWBARS AUSTRALIA IN FOCUS:
What year did the business start?
The service and fitment side of the business was established in the early 1980's. The manager Craig Lucey created Towbars Australia in 2010 and has since sold it to national distributors Mercury Australia and has stayed on as General Manager to grow the business.
How did the idea for DIY towbar kits come about?
Offering DIY towing solutions was in response to our customer enquiries and feedback. We were constantly told by people living in remote areas they were offered limited product ranges by their local automotive accessory and fitment centres, given minimal advice and paid premium prices for their towing solutions. We knew we could offer them something better.
What products did you start off with and what new products do you have now?
From local supply and fitment of towbars and undercar products and accessories we initially expanded our sales of towbar kits through Ebay. We offered 10 DIY towbar kits to suit the most popular vehicles at the time. Listings and sales grew from there. Our customers were screaming out for alternatives when purchasing towing solutions. We listened to their needs, looked for solutions and developed a strategy to deliver them.
Why an online store?
An online presence was the best solution to provide the reach needed to be able to help and provide service to prople living in remote areas as well as the entire Australian market. www.towbarsaustralia.com.au was created and now proudly lists complete DIY towbar kits for over 1,100 Australian and European vehicles and has to date sold towbar kits nationally to thousands of customers living from Humpty Do to Kangaroo Island and internationally to Singapore, Thailand and the UK.
What makes Towbars Australia a market leader?
We truly value and respect our customers. With a mission to WOW them, honest and outstanding service is paramount. We do everything possible to ensure the experience of buying from Towbars Australia is an easy and positive one.
What do you contribute your growth to?
By being innovative, listening to our customers and always looking for new and better ways to solve their problems and meet their needs and desires. Also, knowing we aren't perfect. Knowing that sometimes things just don't run to plan. If we do stuff up, we have the courage to put up our hand, say sorry and promise to do all we can to rectify the problem quickly, effectively and with the least inconvenience.
Where to now for Towbars Australia?
With products backed by manufacturers' lifetime warranties and our own 100% satisfaction guarantee Towbar Australia meets the Australian market and continues to grow. Our customers who are less "hands on" tell us they want supply and fitment centres as an alternative to the DIY kits so our next growth phase is aligning ourselves with reputable fitment centres or mobile installers in each state. We're excited.